Trusted for over 40 years Request Consultation FOOD SERVICE & RETAIL CONSULTING Bridging the gap between cultural institutions, universities, and corporate dining facilities and the operators that serve them. Grow Revenue. Deepen Impact. See Our Work CULTURAL INSTITUTIONS JGL helps museums, zoos, aquariums, and performing arts centers build food service and retail programs that earn more and mean more. Retail That Performs Learn More MUSEUM STORES & GIFT SHOPS We assess, reposition, and grow your retail operations to maximize revenue and visitor engagement. Better Dining. Better Outcomes. Explore Higher Ed HIGHER EDUCATION DINING JGL helps colleges and universities build programs that serve students and support the bottom line. Turn Space Into Revenue Learn More EVENT RENTAL & VENUE CONSULTING We help cultural institutions develop catering and event rental programs that generate significant earned income.

"We're passionate about helping clients achieve their goals in food service, event rental, catering, and retail, which is why 60% of our business comes from referrals."

Tracy Lawler, President

JGL is a boutique consultancy serving the corporate, cultural, and higher education markets. We are passionate about developing successful food service and retail operations at our client locations. “Success” may mean the hot new destination restaurant in an expanding museum, increased retail merchandise sales at a zoo, a revitalized event rental program at an aquarium, or identification of a food service partner with aligned sustainability initiatives at a college or university. JGL’s customized management advisory expertise enables our team to deliver on client goals.

Watch our company overview video to learn more about what we do.

“We could not have been more pleased with the level of professionalism, service, and counsel that we received from JGL.  Tracy and her team brought the expert knowledge of restaurants and other food service operations that we lacked.  They helped us to understand our institutional needs around food and food service so that we could then select the right partner and craft the right relationship, while fielding a number of curve balls along the way.  I highly recommend JGL for its consulting services.”

Molly Riddle Wink, COO, Denver Art Museum

“JGL understands the unique challenges faced by cultural institutions looking to create destinations while ensuring robust revenue support to the bottom line.  Their experience ranges from the kitchen to the counter, and they are not afraid to tell you what you need to know in order to succeed.”

Ellery J. Brown, SVP, Operations, The Kennedy Center

"Boscobel House and Gardens benefited enormously from the research, recommendations, and results-oriented approach of JGL. Brooke Botwinick understands the opportunities and challenges facing museums related to private events and food service. She has provided critical information and processes to help Boscobel develop a private events business that aligns with our mission, brand, organizational values, and revenue needs."

Jennifer Carlquist, Executive Director & Curator, Boscobel House and Gardens

"From early engagement as we prepared our business plan through final selection of our food service partner, JGL was a delight to work with. They have broad knowledge of the national marketplace, are creative thinkers, extremely professional and personable and they more than deliver on client expectations."

ZeeAnn Mason, VP, Museum of the American Revolution
Tracy Lawler

President

Brooke Botwinick

VP of Marketing & Strategic Operations

John M. Franzini

Senior Retail Consultant

Connor Leahy

Senior Consultant

Hollie Altman

Senior Consultant

Barry Skown

Consultant

Lisa Baptista

Consultant

Martin Thorson

Project Consultant

Colleen Geyer

Assoc. Director of Admin & Ops

Carol Botwinick

Administrative Assistant

Services

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Our locations

New Jersey

New York

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